Expertise

CONTENT CREATION

Jackal Media will provide your business with creative, inspired content aimed directly at your target audience.

Our way with words translates into content that is relevant, exciting and engaging.

LANGUAGE & EDITORIAL

Your word is your honour in all senses of the expression. We’ll help you to polish your content so it reflects the brilliance of your business.

MEDIA CONSULTATION

Social media management, brand consultation, press releases and a whole lot more. If it reaches your customer base, we’ll help you to shape it according to your brand.

Finding your voice

If you’re confused by writer’s jargon, no worries! We’ve created some examples to illustrate how we can adapt content to suit different voices. We’ll show you how the same piece of copy can be adapted to suit your business’ voice. When communicating to your audience, it is important to understand what kind of voice to use so they don’t end up feeling confused and alienated by your content.

In this guide, we’ve created an advertisement to position a house to a variety of different customers. Our “master copy” will explain the fictional house using only facts, and the different voices will position the house to different markets. We’re targeting a family with children, students looking for a “commune” to share with friends and travellers using renting services like AirBnb.

Master copy:

This property is a 3 Bedroom, 2 bathroom home with a garden and pool. Double garage and additional flat with separate entrance, bathroom and small kitchen. Located in Johannesburg, South Africa. The 3 options below will highlight different aspects of the property to suit different markets. Imagine that these options will appear on different property websites.

Option 3

Home share AirBnB property (short term rental)
Perfect stop over for travellers on the go! This renovated home is situated in the historical neighbourhood of Melville in Johannesburg. Stash your luggage in one of the three huge rooms, lock the main entrance door and you’re ready for a night on the town. Only a short Uber trip away from the nightlife and amazing sights in Jozi. If you’re in the mood to relax before your next adventure, grab a towel and take a dip in the sparkling blue pool. This property is pet friendly and we provide your furry-friends with food-dishes and a soft, cozy bed to sleep in (there are doggy treats in the cupboard under the sink- please help yourself).

The caretaker lives on the property (in the flat behind the garage) and will be available to assist you with check in, but your privacy is absolutely guaranteed. If you’d like a “hands-off” check in and check out, we’re happy to communicate via text message to provide access to the property (when you check out, please message the caretaker and drop the keys in the deposit box on your way out). If you need assistance in planning an outing or you want the scoop on the best places to visit in the area, don’t hesitate to let us know so we can give you pointers to make your stay amazing! Our property comes with complimentary WiFi and is fully wheelchair accessible.

Option 2

Student housing (for sale/ medium to long term rent)
Awesome low-maintenance house situated close to the University of Johannesburg. This property is ideal for home-share student accommodation. There are three large bedrooms with loads of cupboard space. The main bedroom is the largest of the three rooms and has its own bathroom. The second bathroom has bath and shower and is shared between bedrooms 2 and 3. The garden is established, low maintenance and perfect for having a braai with friends. The pool is in excellent condition and easy to care for. The additional flat is ideal for another occupant and has a small kitchen and bathroom, with a separate entrance. Excellent value for money, plenty of parking, safe neighbourhood close to shops and restaurants. Student accommodation at its absolute best. Call us now to come see it for yourself.

Option 1

Established Family home (for sale/ long term rent)
Beautiful family home situated in a quiet neighbourhood in Johannesburg. This property is ideal for your family. There are three large bedrooms with ample cupboard space. New, easy to clean carpets fitted in all bedrooms. Main bedroom has an en-suite bathroom with a bath and shower, double vanity and walk in closet. Second bathroom has bath and shower and services the second and third bedrooms. Safety bars installed on all windows. The garden is established and ideal for children and pets- lots of big, beautiful trees and a large lawn. The pool is in excellent condition, fitted with a safety net and low-maintenance. The additional flat is ideal for live-in staff or even as a home office. Double automated garage is fitted with cupboards and work bench for tools. This could be your dream home, so contact us now to secure a viewing.