The Jackal’s Den

The algorithm update (Instagram 2018)

The algorithm update doesn't have to be your enemyThe algorithm changes Instagram introduced mid-2018 has been a topic of much debate in the social media community and although most people are not loving the changes, Instagram is firm on their stance- they want to...

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Who ruined my Instagram feed?

Want to know why your Instagram looks like it has been hacked? Being on top of your social game like the savvy business woman you are, you’ve probably noticed that your Instagram feed went a little haywire on you! The culprit? Instagram’s algorithm… Gone are the days...

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Personal branding: Getting dressed for success

Being the face of your brand doesn't have to mean a boring wardrobe The business world is built on brand and reputation, and while your gorgeous logo will certainly attract attention on social media, your own presentability will give potential clients an idea of how...

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You’re a brand… deal with it

You're a brand... deal with itYour personal brand communicates how serious you are about your business.Branding is a powerful tool in the business owner’s toolbox and if you’re brand game is strong, people will easily recognise aspects of your brand like the logo,...

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SEO Basics: Sources to help you find your way

SEO Basics: Sources to help you find your waySEO basics don't need to be scaryIf you have been connected to the internet in the last few years (if not, a special word of welcome to you, weirdo!) chances are you've heard about SEO at some point. And if you have been...

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Content- the new currency

Why your marketing strategy should focus on content creation Your core business activities may be a world away from content creation, but you should not fall into the trap of thinking you can get by without original content. Its time to take a new look at creating...

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Getting to the point!

Writing punchy content is an acquired skill In the spirit of this post, I will make this real short! If you are putting content online, most of it won’t get read. Here's how you can change that. While doing research for a previous blog post (that you can find here:...

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Freelancers and Small Businesses

Freelancers and Small BusinessesBusiness ownership is hard at the best of times, and success can often mean as many sleepless nights to a business owner as failure can. While success and growth in your business may be one of the better problems to have, you still need...

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An editing eye… you need one (preferably two)

An editing eye… you need one (preferably two) Editors are fantastic at eliminating embarrassing errors in your content and although correcting language mistakes is the editor’s most obvious job, there is another critical role that an editor fulfills in the world of...

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