The Jackal’s Den

You're a brand... deal with itYour personal brand communicates how serious you are about your business.Branding is a powerful tool in the business owner’s toolbox and if you’re brand game is strong, people will easily recognise aspects of your brand like the logo,...

Work and play: here’s how to do both when you’re the boss!The reality of being your own boss is rarely as glamorous as we imagine and with the perks of setting your own hours, you’ll also get to deal with the pitfalls, including having to manage your own work schedule...

Why your marketing strategy should focus on content creation Your core business activities may be a world away from content creation, but you should not fall into the trap of thinking you can get by without original content. Its time to take a new look at creating...

Writing punchy content is an acquired skill In the spirit of this post, I will make this real short! If you are putting content online, most of it won’t get read. Here's how you can change that. While doing research for a previous blog post (that you can find here:...

Freelancers and Small BusinessesBusiness ownership is hard at the best of times, and success can often mean as many sleepless nights to a business owner as failure can. While success and growth in your business may be one of the better problems to have, you still need...

6 tips on product photography and styling for business ownersIf your business sells products, you need good photographs to showcase them, and while you might want to invest in a professional product photographer, your small business budget may not allow this just yet....

An editing eye… you need one (preferably two) Editors are fantastic at eliminating embarrassing errors in your content and although correcting language mistakes is the editor’s most obvious job, there is another critical role that an editor fulfills in the world of...

If you have ventured into the stormy waters of business ownership you’ve already faced a myriad of challenges to get your business up and running, so don’t let an awful online presence capsize your small boat before it has even set sail!We live in a time where online...

If you have ventured into the stormy waters of business ownership you’ve already faced a myriad of challenges to get your business up and running, so don’t let an awful online presence capsize your small boat before it has even set sail! We live in a time where online...