The Jackal’s Den

The algorithm update doesn't have to be your enemyThe algorithm changes Instagram introduced mid-2018 has been a topic of much debate in the social media community and although most people are not loving the changes, Instagram is firm on their stance- they want to...

Want to know why your Instagram looks like it has been hacked? Being on top of your social game like the savvy business woman you are, you’ve probably noticed that your Instagram feed went a little haywire on you! The culprit? Instagram’s algorithm… Gone are the days...

Being the face of your brand doesn't have to mean a boring wardrobe The business world is built on brand and reputation, and while your gorgeous logo will certainly attract attention on social media, your own presentability will give potential clients an idea of how...

You're a brand... deal with itYour personal brand communicates how serious you are about your business.Branding is a powerful tool in the business owner’s toolbox and if you’re brand game is strong, people will easily recognise aspects of your brand like the logo,...

Work and play: here’s how to do both when you’re the boss!The reality of being your own boss is rarely as glamorous as we imagine and with the perks of setting your own hours, you’ll also get to deal with the pitfalls, including having to manage your own work schedule...

Why your marketing strategy should focus on content creation Your core business activities may be a world away from content creation, but you should not fall into the trap of thinking you can get by without original content. Its time to take a new look at creating...

Writing punchy content is an acquired skill In the spirit of this post, I will make this real short! If you are putting content online, most of it won’t get read. Here's how you can change that. While doing research for a previous blog post (that you can find here:...

Freelancers and Small BusinessesBusiness ownership is hard at the best of times, and success can often mean as many sleepless nights to a business owner as failure can. While success and growth in your business may be one of the better problems to have, you still need...

6 tips on product photography and styling for business ownersIf your business sells products, you need good photographs to showcase them, and while you might want to invest in a professional product photographer, your small business budget may not allow this just yet....

An editing eye… you need one (preferably two) Editors are fantastic at eliminating embarrassing errors in your content and although correcting language mistakes is the editor’s most obvious job, there is another critical role that an editor fulfills in the world of...